Premium Metallic IML Packaging with Maximum Shelf Impact

For Finny Sirevaag, producer of high quality seafood delicacies, we developed (in close collaboration with Nova-Pack) a packaging solution that achieves all of these goals: a striking container featuring a premium metallic in mould label (IML).

The Objective: More Luxury, More Quality, More Attention

Finny Sirevaag was looking for packaging that matched the premium nature of their product range. Their previous solution, based on applied stickers, did not provide the visual impact or level of refinement required to stand out on the shelf. It was time for an upgrade: a fully integrated IML concept that delivers a luxurious look, flawless execution, and enhanced sustainability.

Our brief was clear: Create packaging that stands out instantly while communicating premium quality. Metallic IML allowed us to achieve exactly that – and more.

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Why Metallic IML Makes the Difference

The metallic finish elevates the packaging to a higher level. By incorporating glossy, reflective elements into the artwork, the container gains a high end, aluminium like appearance that fits seamlessly with the premium character of Finny Sirevaag’s products.

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Key benefits of metallic IML:

• A luxurious, high quality appearance that immediately captures attention
• Depth and brilliance thanks to metallic pigments that create a distinctive visual effect
• Perfect print accuracy as the artwork is fully integrated into the container
• Durable, scratch resistant decoration that maintains its quality throughout transport and use

The result: packaging that continues to stand out from production all the way to the retail shelf.

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From Stickers to Full IML: A Smart Upgrade

Transitioning from a sticker based solution to full IML provides significant technical and visual advantages. For Finny Sirevaag, the switch resulted in:

• No manual sticker application, reducing errors and inconsistencies
• A fully automated production process, increasing efficiency and reliability
• Mono material packaging, simplifying recycling
• A stronger, more professional brand presence
• A premium look aligned with the product’s quality

This combination makes the IML concept not only more visually appealing but also more sustainable and economically advantageous.

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The Final Result: Bold, Premium and Unmistakably Modern

The new packaging for Finny Sirevaag delivers everything a high end product requires: standout appearance, protection, and a strong brand identity. With its metallic shine, refined detailing and premium finish, the packaging is a true eye catcher on the shelf, exactly as the client envisioned. This project once again demonstrates how innovative IML technology can be when technical expertise, thoughtful design and brand experience come together.

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Ready to elevate your packaging?

Get in touch. Our team is ready to help you create a design that makes your brand shine.

Discover what premium IML technology can do for your product.