MAX Burgers introduces reusable Fizzy Drinks Cup
The Swedish restaurant chain MAX Burgers has long been one of the frontrunners in the field of sustainability. As part of their ongoing commitment to making their packaging more environmentally friendly, the company has introduced a new reusable cup for Fizzy Drinks.
This cup forms an important step within their broader transition towards reusable, deposit based packaging solutions. For the development and production of this innovative cup, MAX partnered with INTOPACK, in collaboration with Pac Production Sweden.
Sustainability as a Starting Point
Sustainability is deeply embedded in MAX Burgers’ business philosophy. The brand continuously invests in new packaging concepts that reduce waste and minimise environmental impact. The reusable cup fits perfectly within this strategy: guests pay a small deposit and can easily return the cup, after which it is professionally cleaned and prepared for reuse.
The new Fizzy Drinks cup aligns seamlessly with MAX’s long term ambition to transition entirely towards reusable and circular packaging systems.
Designed for Intensive Use
The cup produced by INTOPACK has been specifically developed for daily use in MAX Burgers’ restaurants. This requires more than a robust design: the cup must feel comfortable to hold, remain durable, and deliver consistent performance every time it is used.
Key features of the cup include:
- An ergonomic shape that fits comfortably in the hand
- A sturdy construction suitable for repeated reuse
- Excellent shape retention, even after numerous wash cycles
- Compliance with strict European food safety regulations
Through high quality injection moulding techniques and a carefully selected dishwasher safe In Mould Label (IML), the cup delivers a professional appearance that aligns perfectly with the MAX brand experience.
A Packaging Solution Aligned with MAX’s Brand Values
MAX Burgers stands for quality, responsibility, and an outstanding guest experience. The introduction of a reusable cup reinforces these values on several levels:
- Reliability: the cup is strong, durable, and designed for long term use
- Hygiene: every returned cup is professionally washed; guests always receive a completely clean cup
- Consistent brand experience: the cup fits seamlessly within MAX’s existing packaging portfolio
In this way, the cup contributes both visually and functionally to the story MAX wants to tell.
Operational Efficiency as a Key Requirement
In addition to sustainability and design, operational efficiency was also an important consideration. The cup is engineered to integrate smoothly into the restaurant’s logistics and operational processes:
- Suitable for return and washing systems
- Efficiently stackable and space saving
- Produced with consistent quality, supported by a dishwasher safe IML
Pac Production Sweden provided valuable support throughout the production and logistics process.
The Result: A Durable, Strong and Future Proof Cup
With the new reusable Fizzy Drinks cup, MAX Burgers now has a packaging solution that is both sustainable and practical. The cup supports the brand’s environmental objectives, enhances the guest experience, and is fully optimised for intensive daily use.
This collaboration demonstrates how INTOPACK works with forward thinking brands to develop packaging solutions that go beyond functionality; solutions that strengthen brand identity, improve usability, and contribute to a more sustainable future.
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